Email Campaign Design Process

• Initial design is created in Adobe XD or Figma, following brand guidelines and campaign objectives.

• The final design is then broken down into HTML components and image assets, structured to suit the needs of the specific email layout.

• These components are integrated into the appropriate CRM or email marketing platform (I have previously worked on Salesforce, Klaviyo and Campaigner CRM)

• Each email is thoroughly tested for responsiveness and rendering across various devices and email clients to ensure a consistent user experience.

This process has been used to develop high-quality, effective campaigns for brands including Nisbets, iYura, and Cancer Education UK.