Nisbets Essentials
Brand Focus:
Affordable, reliable basics - curated for price-conscious buyers who want functional products without compromising safety or durability.
Audience:
Independent caterers, startups, schools, and value-seeking businesses needing quick, cost-effective replenishment of tools and supplies.
Design Objectives:
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Create a visually distinct value-led identity using bold red banners and segmented modules.
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Highlight price drops, multipack offers, and starter ranges.
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Balance practicality (clear CTAs, SKU visibility) with fast shopping UX.
Design Choices:
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Used red background blocks to emphasize the "essentials" theme and separate product categories clearly.
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Added badge-style callouts like “Nisbets Value Range” and price cut flags.
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Modular, stacked design ensured responsive consistency across devices and faster scanning.
Landing Page Design for Nisbets & Sub-Brands
Ecommerce landing pages tailored for Nisbets and its in-house brands like Vogue and Olympia - built to drive seasonal engagement, enhance product discoverability, and increase conversions.
Christmas Shop Landing Page
Goal:
Create a warm, gift-ready visual tone to promote cookware, drinkware, and seasonal tableware.
Audience:
B2B customers preparing for holiday service - caterers, restaurants, pubs.
Design Considerations:
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Used lifestyle imagery and a muted gold/red palette to align with festive branding.
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Modular block sections for quick-scroll product discovery.
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Conversion focus: each card shows discount tags, stock info, and CTA.
Summer Shop Landing Page
Goal:
Promote seasonal appliances and outdoor catering tools.
Audience:
B2B customers preparing for holiday service - caterers, restaurants, pubs.
Design Considerations:
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Bright orange to signal warmth and urgency.
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Clear segmentation by equipment type: beverage, BBQ, packaging.
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Seasonal product carousels with “Hot Product” badges.
Product-first layout, big CTA areas, and fast-loading design for peak summer demand.
Vogue - Brand spotlight
Brand Personality:
Professional, bold - products that chefs trust.
Tone:
Monochrome-heavy with bold typography, inspired by print magazine style.
Design Considerations:
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Knife & cookware ranges categorized for professionals.
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Highly functional layout for pro users who shop with intent.
Contribution:
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Designed layout hierarchy to guide chefs directly to tools, not fluff.
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Visual cues from Michelin-grade kitchen setups.
Select Source International – Website Redesign
Before
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Heavy use of dark navy tones created a visually dense interface
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Cluttered layout with poor visual hierarchy
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Inconsistent spacing and alignment
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Overuse of decorative shapes and gradients
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CTAs lacked prominence
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Text and icons were harder to scan quickly
After
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Brighter, more modern color palette with improved contrast
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Clean, grid-based layout with consistent spacing
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Clear visual hierarchy through typography and grouping
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Simplified shapes and reduced visual noise
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Bold, high-contrast CTAs for better visibility
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Streamlined content flow for better user engagement
